At times, the Cleveland Browns have seemed to be passing through lead.
That’s lead as in dense metal, not “lead the league.â€
Just twice in the 12 years of the expansion era have the Browns ranked in the top 20 in passing.
They were 12th in 2007, when they posted a 10-6 record, and 18th in 2002, when they went to the playoffs with a 9-7 mark.
In the other 10 (all losing) seasons, they ranked no higher than 23rd and as low as 32nd in passing yards.
This makes pass-happy President Mike Holmgren ill. He hired Pat Shurmur as the cure.
Shurmur, a first-time head coach at age 45, finishes a circle that arcs back to the late Bill Walsh, whom he knew.
Walsh first made the West Coast offense sing in San Francisco, where he taught the system to Holmgren.
Holmgren imparted the West Coast ways to Andy Reid, who became Shurmur’s boss in Philadelphia.
Now Shurmur and Holmgren talk to each other almost every day about how their vision of a West Coast attack will transform the dreary offenses that have clung sullenly to Ohio’s North Coast.
In a one-on-one interview with The Repository, Shurmur fleshed out many of the key elements of the plan.
As to his quick definition of a West Coast offense, he said:
“It’s obviously a passing game. It is seen through the eyes of the quarterback and what you teach the quarterback.
“It’s about a quarterback that’s a good decision-maker. It’s about a quarterback that understands rhythm and timing and is an accurate passer.â€
That quarterback probably will be Colt McCoy.
 “Colt has the skill set to be a very effective quarterback in this system,†Shurmur said. “He’s a good decision maker. He understands timing. He’s an accurate passer.
“He can be very mobile, so he can throw the ball moving his feet in the pocket as well as outside the pocket … all the attributes. You just need an opportunity to develop him.â€
That’s an anxious point now that players are locked out, but Berea is a beehive of bustle, with the parking lot full of cars. Shurmur is planning as if he will have a full spring schedule to work with his offensive players.
Production never quite sprang from the usual 2010 starting wide receivers, Mohamed Massaquoi and Brian Robiskie. Consider the AFC North tandems.
Mike Wallace and Hines Ward gave the Steelers 2,012 yards. Terrell Owens and Chad Ochocinco gave the Bengals 1,814 yards. Anquan Boldin and Derrick Mason gave the Ravens 1,639 yards.
Massaquoi and Robiskie gave the Browns 793 yards. By now, Shurmur has reviewed every route they ran. He thinks both of the 2009 Round 2 picks can break through in the new system.
“I’ve been impressed,†he said. “I thought Mo did a nice job when given the opportunity. Both of ’em have size. They have the ability to separate. And then they both have displayed good hands.â€
The popular theory has it that Massaquoi and Robiskie are No. 2 and No. 3 receivers who would benefit if the team adds a major talent as the No. 1 wideout.
“I don’t know about 1s, 2s and 3s, but to me, these guys are 1s,†Shurmur said. “That’s a common way to try to phrase it … how a 1 helps a 2 or a 3. We’ve got what I would consider to be NFL receivers, and then we’re going to play NFL games, and we’ll look forward to them making NFL plays.â€
Running back Peyton Hillis ranked sixth in the NFL in 2010 rushing-receiving yards.
“I think Peyton fits extremely well,†Shurmur said. “He’s a good runner. He can run from close to the quarterback or in the I. He can catch the football. He’s a good blocker. He understands pass protection.
“With those good hands, you can throw him a checkdown and he can run with it.
So, whether he’s the featured guy you’re handing the football to or part of a run concept where he’ll catch a ball and run with it, I think he’s going to be good.â€
Boss Holmgren is downright fired up about the prospect of a Hillis-Montario Hardesty platoon. Shurmur’s take:
“I mean, there’s a place for either one of them being on the field, and there’s a place for both of them being on the field at the same time,†Shurmur said. “I think you can create a threat for the defense by having two-halfback type sets, so that will hopefully be part of that deal.â€
Hardesty, a Round 2 pick in 2010, must rebound from knee surgery that wrecked his rookie year.
Joining Hillis as a pleasant 2010 surprise was 30-year-old tight end Ben Watson, who led AFC tight ends with 68 catches. Shurmur’s first NFL coaching job included coaching tight ends in Philadelphia.
“I think Ben had his best year,†Shurmur said. “He became an efficient blocker. He was very productive in the passing game.
“I had a chance to meet him in this offseason, and it’s hard not to like him.â€
Tight end Evan Moore, who had just 16 catches but averaged 20.1 yards, is a restricted free agent, but indications are the Browns won’t let him go when the labor clouds clear.
“Evan’s biggest strength is as a pass receiver,†Shurmur said. “I think we’ll try to use him that way. We’re hopeful that he’ll be back.â€
Much has been made of the Browns’ lack of speed among the pass catchers, a point addressed by Shurmur’s boss.
“Our receivers, believe it or not, run pretty well,†Holmgren said. “How do you make them effective? That’s the challenge for the coaching staff.
“Do you have willing workers? Tough guys? Guys with good speed … good hands? Then figure out a way to get them the football.
“Is that everyone going out for a long one? Maybe not. But maybe there are other ways to get them the football and move the chains.â€
Shurmur is doing precisely that figuring, on paper, for now.
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